The Real Reason You Can’t Hire Heavy Equipment Executives (It’s Not the Labor Market)
Walk into any dealer conference and you'll hear the same refrain: "We can't find good people." Branch managers say it. Regional VPs say it. Even the CEO mentions it. It's true for technicians and parts counter staff. But when it comes to the GM who'll run your biggest branch or the service director who'll fix your aftersales profits, the "talent shortage" explanation doesn't hold...